{"id":13833,"date":"2024-09-02T16:45:10","date_gmt":"2024-09-02T08:45:10","guid":{"rendered":"https:\/\/starshot.tw\/?p=13833"},"modified":"2024-09-02T16:45:14","modified_gmt":"2024-09-02T08:45:14","slug":"2024-crm-nine-trends","status":"publish","type":"post","link":"https:\/\/starshot.tw\/2024\/09\/2024-crm-nine-trends\/","title":{"rendered":"2024 \u5e74\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff09\u4e5d\u5927\u8da8\u52e2\u5206\u6790"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"325\" src=\"https:\/\/starshot.tw\/wp-content\/uploads\/2024\/02\/\u4f01\u696d\u71df\u904b\u512a\u5316\u89e3\u6c7a\u65b9\u6848_\u5de5\u4f5c\u5340\u57df-1-1024x325.png\" alt=\"\" class=\"wp-image-12515\" srcset=\"https:\/\/starshot.tw\/wp-content\/uploads\/2024\/02\/\u4f01\u696d\u71df\u904b\u512a\u5316\u89e3\u6c7a\u65b9\u6848_\u5de5\u4f5c\u5340\u57df-1-1024x325.png 1024w, https:\/\/starshot.tw\/wp-content\/uploads\/2024\/02\/\u4f01\u696d\u71df\u904b\u512a\u5316\u89e3\u6c7a\u65b9\u6848_\u5de5\u4f5c\u5340\u57df-1-300x95.png 300w, https:\/\/starshot.tw\/wp-content\/uploads\/2024\/02\/\u4f01\u696d\u71df\u904b\u512a\u5316\u89e3\u6c7a\u65b9\u6848_\u5de5\u4f5c\u5340\u57df-1-768x244.png 768w, https:\/\/starshot.tw\/wp-content\/uploads\/2024\/02\/\u4f01\u696d\u71df\u904b\u512a\u5316\u89e3\u6c7a\u65b9\u6848_\u5de5\u4f5c\u5340\u57df-1-1536x488.png 1536w, https:\/\/starshot.tw\/wp-content\/uploads\/2024\/02\/\u4f01\u696d\u71df\u904b\u512a\u5316\u89e3\u6c7a\u65b9\u6848_\u5de5\u4f5c\u5340\u57df-1-2048x651.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u672c\u6587\u6539\u5beb\u81ea <a href=\"https:\/\/www.cio.com.tw\/customer-relationship-management-crm-nine-major-trends\/\" title=\"\">CIO Taiwan<\/a><\/figcaption><\/figure><\/div>\n\n\n<p><strong>\u5728\u7576\u524d\u4eba\u5de5\u667a\u6167\u6280\u8853\u7684\u5feb\u901f\u767c\u5c55\u3001\u4f01\u696d\u8cc7\u6599\u61c9\u7528\u80fd\u529b\u7684\u63d0\u5347\u4ee5\u53ca\u6d41\u7a0b\u81ea\u52d5\u5316\u7684\u63a8\u52d5\u4e0b\uff0c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\uff08CRM\uff09\u6b63\u5728\u7d93\u6b77\u4e00\u5834\u6df1\u523b\u7684\u8b8a\u9769\u3002IT \u9ad8\u968e\u4e3b\u7ba1\u5011\u6b63\u7a4d\u6975\u63a1\u7528\u5168\u65b0\u7684 CRM \u7b56\u7565\uff0c\u4ee5\u61c9\u5c0d\u9019\u4e00\u7cfb\u5217\u8b8a\u9769\u6240\u5e36\u4f86\u7684\u6311\u6230\u3002<\/strong><\/p>\n\n\n\n<p>\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff09\u65e9\u5df2\u6210\u70ba\u4f01\u696d\u7ba1\u7406\u7684\u91cd\u8981\u5de5\u5177\u3002\u64da\u7d71\u8a08\uff0c\u64c1\u6709 10 \u540d\u4ee5\u4e0a\u54e1\u5de5\u7684\u516c\u53f8\u4e2d\uff0c90% \u4ee5\u4e0a\u5df2\u5b89\u88dd\u81f3\u5c11\u4e00\u5957 CRM \u7cfb\u7d71\u3002CRM \u5e02\u5834\u7684\u4e3b\u8981\u53c3\u8207\u8005\uff0c\u5982 Salesforce\u3001\u5fae\u8edf\u3001\u7532\u9aa8\u6587\u548c SAP \u7b49\uff0c\u90fd\u662f\u696d\u5167\u77e5\u540d\u7684\u5de8\u982d\u3002\u7136\u800c\uff0c\u96a8\u8457\u6280\u8853\u7684\u6f14\u9032\uff0cCRM \u7cfb\u7d71\uff08\u6db5\u84cb\u92b7\u552e\u3001\u884c\u92b7\u548c\u5ba2\u6236\u670d\u52d9\uff09\u7684\u5e7e\u500b\u95dc\u9375\u8da8\u52e2\u6b63\u6df1\u523b\u5f71\u97ff\u5e02\u5834\u683c\u5c40\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e5d\u5927\u95dc\u9375\u8da8\u52e2\uff1a<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\u7684\u5d1b\u8d77<\/strong> \u50b3\u7d71\u7684\u6a5f\u5668\u5b78\u7fd2\u548c\u4eba\u5de5\u667a\u6167\u6280\u8853\uff0c\u5c24\u5176\u662f\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\uff0c\u6b63\u5728\u70ba CRM \u5e36\u4f86\u9769\u547d\u6027\u7684\u8b8a\u5316\u3002\u751f\u6210\u5f0f AI \u53ef\u4ee5\u81ea\u52d5\u5b8c\u6210\u8a31\u591a\u7e41\u7463\u7684\u4efb\u52d9\uff0c\u5982\u751f\u6210\u884c\u92b7\u5167\u5bb9\u3001\u5c07\u5ba2\u6236\u4f86\u96fb\u8f49\u70ba\u6587\u5b57\u7d00\u9304\u7b49\uff0c\u6975\u5927\u5730\u63d0\u5347\u4e86\u5de5\u4f5c\u6548\u7387\u3002\u6b64\u5916\uff0c\u4eba\u5de5\u667a\u6167\u9084\u80fd\u5c07\u696d\u52d9\u6d41\u7a0b\u81ea\u52d5\u5316\uff08BPA\uff09\uff0c\u5f9e\u800c\u63d0\u9ad8\u71df\u904b\u6548\u7387\uff0c\u4e26\u70ba\u92b7\u552e\u5718\u968a\u63d0\u4f9b\u7cbe\u78ba\u7684\u5e02\u5834\u6d1e\u5bdf\uff0c\u5be6\u73fe\u66f4\u9ad8\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002<\/li>\n\n\n\n<li><strong>\u884c\u696d\u5c08\u5c6c CRM \u7cfb\u7d71\u7684\u767c\u5c55<\/strong> 2024 \u5e74\uff0c\u5782\u76f4\u884c\u696d\u5316\u7684 CRM \u7cfb\u7d71\u5c07\u6210\u70ba\u4e3b\u6d41\u3002\u9019\u4e9b\u5c08\u70ba\u91d1\u878d\u670d\u52d9\u3001\u91ab\u7642\u4fdd\u5065\u3001\u653f\u5e9c\u548c\u6d88\u8cbb\u6027\u5305\u88dd\u7522\u54c1\u7b49\u884c\u696d\u91cf\u8eab\u5b9a\u5236\u7684 CRM \u7cfb\u7d71\uff0c\u9810\u8a2d\u4e86\u884c\u696d\u7279\u5b9a\u7684\u5de5\u4f5c\u6d41\u7a0b\u3001\u8cc7\u6599\u6a21\u578b\u548c\u6cd5\u9075\u57fa\u790e\u67b6\u69cb\uff0c\u8b93\u4f01\u696d\u80fd\u5920\u5feb\u901f\u4e0a\u7dda\u4e26\u5275\u9020\u50f9\u503c\u3002\u9019\u4e9b\u884c\u696d\u5c08\u5c6c\u7684 CRM \u7cfb\u7d71\uff0c\u5c07\u5e6b\u52a9\u4f01\u696d\u6253\u7834\u8cc7\u6599\u5b64\u5cf6\uff0c\u63d0\u5347\u5e02\u5834\u7af6\u722d\u529b\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u65b0\u8a55\u4f30 CRM \u90e8\u7f72\u4ee5\u63d0\u5347\u696d\u52d9\u50f9\u503c<\/strong> \u96a8\u8457\u4f01\u696d\u5728 CRM \u7cfb\u7d71\u4e0a\u7684\u6295\u5165\u65e5\u76ca\u589e\u591a\uff0c\u8a31\u591a\u4f01\u696d\u958b\u59cb\u53cd\u601d\u9019\u4e9b\u7cfb\u7d71\u7684\u5be6\u969b\u50f9\u503c\u3002\u8cc7\u8a0a\u9577\u548c\u8ca1\u52d9\u9577\u5011\u6b63\u5728\u5206\u6790 CRM \u7684\u4f7f\u7528\u60c5\u6cc1\uff0c\u4ee5\u627e\u51fa\u672a\u88ab\u5145\u5206\u5229\u7528\u7684\u6388\u6b0a\uff0c\u4e26\u5c07\u5176\u91cd\u65b0\u5206\u914d\u7d66\u6709\u9700\u8981\u7684\u54e1\u5de5\uff0c\u5f9e\u800c\u5728\u4e0d\u589e\u52a0\u984d\u5916\u6210\u672c\u7684\u60c5\u6cc1\u4e0b\uff0c\u63d0\u5347\u696d\u52d9\u50f9\u503c\u3002<\/li>\n\n\n\n<li><strong>\u6574\u5408\u591a\u4f9b\u61c9\u5546\u5e73\u81fa\u4ee5\u6539\u5584\u5ba2\u6236\u9ad4\u9a57<\/strong> \u5927\u578b\u4f01\u696d\u4e2d\u666e\u904d\u5b58\u5728\u8457\u591a\u4f9b\u61c9\u5546 CRM \u7cfb\u7d71\u4e26\u5b58\u7684\u60c5\u6cc1\uff0c\u4f8b\u5982\u92b7\u552e\u5718\u968a\u4f7f\u7528 Salesforce\uff0c\u884c\u92b7\u5718\u968a\u4f7f\u7528 Hubspot\uff0c\u800c\u5ba2\u670d\u5718\u968a\u5247\u4f9d\u8cf4 Zendesk\u3002\u9019\u7a2e\u5206\u6563\u7684 CRM \u57fa\u790e\u67b6\u69cb\u53ef\u80fd\u6703\u5c0e\u81f4\u8cc7\u6599\u5b64\u7acb\uff0c\u5f9e\u800c\u963b\u7919\u4f01\u696d\u63d0\u4f9b\u4e00\u81f4\u4e14\u512a\u8cea\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u6574\u5408\u591a\u4f9b\u61c9\u5546\u5e73\u81fa\u80fd\u5920\u5e6b\u52a9\u4f01\u696d\u5be6\u73fe\u5c0d\u5ba2\u6236\u7684\u5168\u9762\u7406\u89e3\uff0c\u63d0\u5347\u6574\u9ad4\u5ba2\u6236\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u8cc7\u6599\u96c6\u4e2d\u5316\u7b56\u7565\u7684\u91cd\u8981\u6027<\/strong> \u5ba2\u6236\u8cc7\u6599\u7684\u5206\u6563\u53ef\u80fd\u6703\u5c0e\u81f4\u7ba1\u7406\u4e0a\u7684\u8907\u96dc\u6027\uff0c\u7279\u5225\u662f\u5728\u591a\u500b CRM \u7cfb\u7d71\u5171\u5b58\u7684\u60c5\u6cc1\u4e0b\u3002\u4f01\u696d\u9700\u8981\u63a1\u53d6\u8cc7\u6599\u96c6\u4e2d\u5316\u7b56\u7565\uff0c\u5229\u7528\u5167\u5bb9\u905e\u9001\u5e73\u81fa\uff08CDP\uff09\u7b49\u5de5\u5177\uff0c\u7d71\u4e00\u5206\u6790\u4f86\u81ea\u4e0d\u540c\u4f86\u6e90\u7684\u8cc7\u6599\uff0c\u5f9e\u800c\u767c\u6398\u65b0\u7684\u5546\u6a5f\u4e26\u63d0\u5347\u4eba\u5de5\u667a\u6167\u7684\u6548\u80fd\u3002<\/li>\n\n\n\n<li><strong>CRM \u6a21\u7d44\u5316\u8cfc\u8cb7\u7684\u8da8\u52e2<\/strong> \u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u50be\u5411\u65bc\u5c07 CRM \u7cfb\u7d71\u62c6\u5206\u6210\u591a\u500b\u6a21\u7d44\uff0c\u4ee5\u4fbf\u6839\u64da\u5be6\u969b\u9700\u6c42\u9032\u884c\u8cfc\u8cb7\u3002\u9019\u6a23\u7684\u8da8\u52e2\u8b93\u4f01\u696d\u53ea\u9700\u70ba\u5be6\u969b\u4f7f\u7528\u7684\u529f\u80fd\u4ed8\u8cbb\uff0c\u63d0\u5347\u4e86\u8cc7\u6e90\u904b\u7528\u7684\u9748\u6d3b\u6027\u3002\u540c\u6642\uff0c\u9019\u7a2e\u6a21\u7d44\u5316\u7684\u65b9\u5f0f\u9084\u80fd\u66f4\u597d\u5730\u6eff\u8db3\u4f01\u696d\u7684\u7279\u5b9a\u9700\u6c42\uff0c\u5f9e\u800c\u63d0\u9ad8\u6574\u9ad4\u904b\u71df\u6548\u7387\u3002<\/li>\n\n\n\n<li><strong>\u4f4e\u78bc\u8207\u7121\u78bc\u958b\u767c\u5de5\u5177\u7684\u666e\u53ca<\/strong> \u4f4e\u78bc\u548c\u7121\u78bc\u5de5\u5177\u7684\u8208\u8d77\uff0c\u8b93\u696d\u52d9\u5206\u6790\u5e2b\u53ef\u4ee5\u5728\u4e0d\u4f9d\u8cf4 IT \u90e8\u9580\u7684\u60c5\u6cc1\u4e0b\uff0c\u81ea\u884c\u958b\u767c\u5b9a\u5236\u5316\u7684 CRM \u61c9\u7528\u3002\u9019\u7a2e\u958b\u767c\u65b9\u5f0f\u4e0d\u50c5\u63d0\u9ad8\u4e86\u696d\u52d9\u5206\u6790\u5e2b\u7684\u81ea\u4e3b\u6027\uff0c\u9084\u8ce6\u4e88\u4f01\u696d\u5275\u9020\u7368\u7279\u5ba2\u6236\u9ad4\u9a57\u7684\u80fd\u529b\uff0c\u5f9e\u800c\u5e6b\u52a9\u4f01\u696d\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/starshot.tw\/2024\/07\/2024-cloud-summit-kintone\/\" title=\"\">2024\u5e74\u5ea6\u96f2\u7aef\u5927\u6703\u7cbe\u5f69\u56de\u9867\u2014\u2014No-code\u6280\u8853\u642d\u4e0a\u6578\u4f4d\u8f49\u578b\u6d6a\u6f6e\uff0ckintone\u662f\u60a8\u6700\u4f73\u5408\u4f5c\u5925\u4f34\uff01<\/a>\uff09<\/li>\n\n\n\n<li><strong>\u4eba\u6a5f\u5354\u4f5c\uff1a\u5c0b\u6c42\u4eba\u6a5f\u5e73\u8861<\/strong> CRM \u7cfb\u7d71\u7684\u4e3b\u8981\u76ee\u7684\u662f\u6eff\u8db3\u5ba2\u6236\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u8b93\u5ba2\u6236\u611f\u5230\u758f\u96e2\u3002\u4f01\u696d\u5728\u4f7f\u7528 AI \u9032\u884c\u5ba2\u6236\u670d\u52d9\u6642\uff0c\u9700\u8981\u6ce8\u610f\u5354\u8abf\u4eba\u6a5f\u4e4b\u9593\u7684\u4e92\u52d5\uff0c\u4ee5\u7dad\u6301\u5ba2\u6236\u4fe1\u4efb\u3002AI \u7cfb\u7d71\u61c9\u8a72\u4f5c\u70ba\u652f\u63f4\u5de5\u5177\uff0c\u8f14\u52a9\u4eba\u985e\u63d0\u4f9b\u66f4\u597d\u7684\u670d\u52d9\uff0c\u800c\u4e0d\u662f\u53d6\u4ee3\u4eba\u985e\u7684\u89d2\u8272\u3002<\/li>\n\n\n\n<li><strong>\u8cc7\u8a0a\u9577\u7684\u89d2\u8272\u8f49\u578b<\/strong> \u96a8\u8457\u4eba\u5de5\u667a\u6167\u6280\u8853\u7684\u666e\u53ca\uff0c\u8cc7\u8a0a\u9577\u5728\u4f01\u696d\u4e2d\u7684\u89d2\u8272\u548c\u8cac\u4efb\u6b63\u5728\u767c\u751f\u8b8a\u5316\u3002\u4ed6\u5011\u4e0d\u50c5\u6210\u70ba\u6578\u4f4d\u5316\u8f49\u578b\u7684\u6838\u5fc3\u63a8\u52d5\u529b\uff0c\u9084\u9700\u8981\u5e36\u9818\u4f01\u696d\u9069\u61c9 AI \u9a45\u52d5\u7684\u8b8a\u9769\uff0c\u4ee5\u78ba\u4fdd\u4f01\u696d\u5728\u6578\u4f4d\u5316\u8f49\u578b\u4e2d\u7684\u9818\u5148\u5730\u4f4d\u3002<\/li>\n<\/ol>\n\n\n\n<h2 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